Patti P. Phillips, PhD

Prove your effectiveness to anyone—and achieve professional success—by adapting the same ROI methods and metrics that leading companies use.

In an era of evidence-based inquiry, people need to be able to measure their success. In their new book, Patti Phillips and Jack Phillips aim to help readers see the value of their work and then share it with others.
 

ROI Basics aims to provide this baseline understanding to both novice and experienced learning and performance practitioners. The book carefully walks the reader through the ROI process from the planning stage, to the selection of appropriate programs, to the collection of data, and finally to the mathematical calculations that determine ROI.

Written by two of the world's most well-known ROI (Return on Investment) gurus, this guide is indispensable for anyone involved in showing the value of money for projects and programs in governments, non-governmental organizations, nonprofits, and businesses. These range from human capital programs to marketing initiatives, technology implementations, systems integrations, quality and lean processes, public health initiatives, procurement procedures, public relations events, risk management policies, economic development programs, corporate social responsibility projects, public policy programs, branding activities, innovation programs, customer satisfaction projects, and everything in between.

Is your program ready for the real world? Real world evaluation is a balance between art, science, accuracy, and cost. To set your program up for success, you need to start the measurement and evaluation journey with a clear destination in mind. 

PROVE THE VALUE OF YOUR HR PROGRAM WITH HARD DATA

While corporate leaders may well know the value of human capital, they don’t always understand the extent to which the HR function contributes to the bottom line. So when times get tough and business budgets get cut, HR departments often take the first hit. In this groundbreaking guide, the cofounders of ROI Institute, Jack Phillips and Patti Phillips, provide the tools and techniques you need to use analytics to show top decision makers the value of HR in your organization.

Winner of the ISPI Award of Excellence for Outstanding Instructional Communication

The ROI approach that satisfies even the most demanding execs.

Training professionals everywhere are feeling pressure to prove the value and impact which their training initiatives can bring to the organization. Without a proven return on investment, management buy-in and training budgets are in jeopardy.

A follow-on to ASTD's best-selling ASTD Handbook for Workplace Learning Professionals, The ASTD Handbook of Measuring and Evaluating Training includes more than 20 chapters written by preeminent practitioners in the learning evaluation field.